Institution and audience research

Institution and audience research

Dennis was started by publishing mogul and entrepreneur Felix Dennis in London’s Fitzrovia in 1973, with its first magazine: Kung Fu Monthly.

The company Dennis says 'Our vision is to be the most dynamic international media group. We are dedicated to growing Britain’s best loved media brands, restlessly innovating across different platforms to bring our audience new sources of inspiration, information and entertainment' 

They believe that to be the best, most dynamic media company they need brands that stand the test of time and build their influence across every emerging platform and  technology, brands that continually reach out to new customers with their ever-changing interests and passions and brands with innovation, challenge and ambition at the core of their DNA.

They’re on course to become the number one UK content provider, not only in terms of their reach and reputation but the revenue that goes with it.
In current affairs, their premium publishing brands are the fastest growing in the UK.
In the lifestyle sector, their specialist brands lead the field from cycling to fitness.
In technology, their brands are pioneering the migration from print to online and social.

Today, Dennis is one of the most dynamic media companies in the UK. As the 6th largest consumer magazine publisher, Dennis has transformed its business from its traditional print publishing roots to a true multi-platform, award-winning media company, with a group turnover of over £130m.

The company reaches over 50million unique users and sells over 2.5million magazines every month.

They have 31 brands including magazines such as 'The Week' and 'Enzo'. 

Globally, The Week is one of the fastest growing print magazines of the last decade. The print magazine’s success has been recently matched by the rapid growth of its award winning digital editions and daily news websites, www.theweek.co.uk and www.theweek.com and its digital advertising growth. 74% of their readers do not read a daily newspaper (NRS). Their daily news site, TheWeek.co.uk reaches 2.1m global unique users per month. The Week has won a range of awards including Consumer Magazine of the Year in 2012 and 2015. The Week Junior, The Week’s first paid for print extension launched in 2015, aimed at smart and curious 8-14 year olds . 50% male, 50% female readership. 69% AB profile. The readership core is aged between 35-54, at the peak of their profession and earning power.